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Salvador Carranza

Partner

Education & Other Stuff

  • J.D. – University of Wisconsin, Madison
  • B.A., Broadcast Journalism & Political Science – University of Wisconsin, Milwaukee
  • Admitted: Illinois/Wisconsin; United States District Court for Northern District of Illinois, Eastern District of Wisconsin; Court of Appeals for the Seventh Circuit

By Salvador Carranza

In my pursuit for success I often reflect on a famous Rockefeller notion: “Don’t be afraid to give up the good to go for the great.” Unsaid in this notion is the willingness to continually strive to improve, or as it has been said to me, “Do more. Be Better.” In the legal industry, known for its risk adverse conservative nature, the comfort of tradition often hinders the willingness to give up the good and go for the great.

Is it good to win a trial but spend more on representation than the entire legal matter was worth? It definitely isn’t great. Is it good to hire the most talented in-house counsel but only have them spend their time distributing work to outside counsel? It definitely isn’t great. Is it good to zealously defend large dockets of litigation and “win” more than you “lose” but fail to learn why you are winning or losing? It definitely isn’t great. Is it good to simply hire the “smartest,” “celebrated,” “conventional” lawyer available without considering ways to improve? It definitely isn’t great.

I spent my career, from associate to partner, working for law firms that preached tradition and gave legal departments “good” counsel. My colleagues were some of the “smartest,” “celebrated,” and most “conventional” lawyers available. However, that tradition often hindered truly “great” outcomes for their customers.

I came to Elevate to build a law firm dedicated to great. ElevateNext is being built from the ground up to help legal departments go for the great. We are a process focused law firm that uses technology and analytics to delight our customers with repeatable successful outcomes, transparent measurable analytics, and high quality counsel. I bring 12 years of experience in a wide variety of complex commercial litigation matters, cybersecurity and data privacy, legal technology adaptation and integration, and in my estimation, most importantly an unbounded curiosity to learn and improve. I am dedicated to “Doing More and Being Better” so I can help bring great to our customers.

Education
J.D. – University of Wisconsin, Madison
B.A., Broadcast Journalism & Political Science – University of Wisconsin, Milwaukee
Admitted: Illinois/Wisconsin; United States District Court for Northern District of Illinois, Eastern District of Wisconsin; Court of Appeals for the Seventh Circuit

Awards, Certifications and Affiliations:

Hispanic National Bar Association 2018 Top Lawyers Under 40
Chicago Scholars 2017 “35 under 35” making an impact in their community

International Association of Privacy Professionals – US Law Certified

Hispanic National Bar Association
International Association of Privacy Professionals

Director – Reading in Motion
Non-profit focused on getting every student reading at grade level or above in their early years through an innovative curriculum taught in both English and Spanish.

About Me:
Born in Scotland, lived in Mexico, Wisconsin raised
Diehard Badger, Packer, Cubs, USA Soccer Fan
Love to Snowboard. Hate the Winter.
Wonderlust for all things travel and the beauty of the world
Proud Bookworm. Love to read anything and everything I can get my hands on

What Nicole Auerbach and Pat Lamb Say About Sal

There are two words (maybe one, since they are hyphenated) that best epitomize Sal: go-getter. In fact, “go-getter on steroids” is probably more accurate. Though Sal comes from a traditional law firm background, there is nothing traditional about him. Not the way he thinks, not the way he works, and not the way he dreams. And boy does he dream. From the moment he joined Elevate to further expand the ElevateNext business line, he has not sat still for a second. He is constantly thinking about ways to improve the delivery of law, to show people the benefits their businesses would receive from the ElevateNext approach, and to provide outcomes with more efficiency and more value for our customers. Sal infuses energy into all he does and to all those he comes into contact with. The trick for us will be keeping pace with him. It’s unlikely, but we are determined to try.

 

About Me

  • Born in Scotland, lived in Mexico, Wisconsin raised
  • Diehard Badger, Packer, Cubs, USA Soccer Fan
  • Love to Snowboard. Hate the Winter.
  • Wanderlust for all things travel and the beauty of the world
  • Proud Bookworm. Love to read anything and everything I can get my hands on

Awards, Certifications and Affiliations

  • Elevate Diversity & Inclusion Initiative, Synergy Member & U.S. Co-chair

  • Hispanic National Bar Association 2018 Top Lawyers Under 40

  • Chicago Scholars 2017 “35 under 35” making an impact in their community
  • International Association of Privacy Professionals – US Law Certified
  • Hispanic National Bar Association
  • International Association of Privacy Professionals
  • Director – Reading in Motion: Non-profit focused on getting every student reading at grade level or above in their early years through an innovative curriculum taught in both English and Spanish.